rooted in time
Parks Project X Tiffany & Co.
Ideation & Art Direction: Didi Mahathorn & Camila Goldberg
Copywriting: Didi Mahathorn & Camila Goldberg
The Ask: Create an impactful, experiential campaign by partnering Parks Project with a business of choice. One that drives meaningful engagement and authentically supports the mission of protecting national parks.
Cultural Tension: People want to support meaningful causes, but many brand collaborations feel performative. How can we create a campaign that feels authentic, inspires real action, and stands out from previous Parks Project partnerships?
The Solution: Partner Parks Project with Tiffany & Co.—an unexpected collaboration rooted in shared values of legacy and preservation, turning conservation into a meaningful experience people can actively invest in.