The Ask: Make a bold and attention-grabbing social-first campaign that positions Coca-Cola

Zero Sugar as ubiquitous with food culture for Gen Z and Millennials.

e Cultural Tension: Despite there being a cultural shift towards unplugging and digital detox, people are still on screen during friend gatherings at restaurants or dinner parties because they can't stand any moment of awkwardness. When they run out of conversation topics, they run to their screens as a way to escape.

The Solution: Coca-Cola Zero Sugar will partner with Uber Eats and Cards Against Humanity to roll out an inherently social brand experience by bringing friends closer over meal moments with endless conversation topics that make them put their phones down.