The Ask: Boost awareness of Spirio pianos through online engagement on Instagram and Facebook by 15% within 6 months of the campaign release.

Cultural Tension: Culturally sophisticated individuals see their surroundings as an extension of self. Their possessions serve as storytellers of a purposeful life and a firmly established identity.

Direction: The Steinway Spirio transforms any room into a stage. It brings intimate and expressive performances into the home. 

After all, the greatest shows aren't always in concert halls. Sometimes they’re in living rooms.